Homework: final case study research

The name of the game is Grand Theft Auto 5 (GTA 5) now the release date of the game is September 17th 2013  and the Institutions behind the game is Rockstar North, Rockstar Games. The gaming platforms it is available on are (e.g. PS4, PC, Wii etc.): is PS3, PS4, XBOX 360 and finally X BOX ONE.

Print:

 The print adverts toadvertised the game are Billboards, bus, posters and on bus stops but the one underneath are magazine.The key conventions of the poster is that this front cover is successful in the promotion of this game because, many people who don’t know about this game will then have heard about this game and will be able to explore more about the game and maybe buy the game because of what they have read about it. The 3 quotes of the review of the game are 1) "It's the most dense, intricate Grand Theft Auto city yet, and it's only a quarter of the map" and finally 2)  "MISSIONS RANGE FROM CAR CHASES TO ELABORATE JAMES BOND-STYLE STUNTS" 

Broadcast

 No my chosen game did not have any TV advert to promotethe game GTA V. (The embed is not working for the game trailer) The trailer is very effective to the target audience by promoting the game into a more of a american gangster movie with a mix of mordern features (like new cars) or old features (old cars) and this makes the audience want to buy the game more.
Can you find any other broadcast features on the game - interviews, launch party events, video reviews, clips of the gameplay on YouTube etc. Write about how they effectively promote the game to its target audience.

E-media

The offical game website attracts the audience by showing screenshot of gameplay of new add ons to make the person to buy the new stuff to show off to the friends. And that is very creative game because it makes them spend there money more and more. Plus the game dont have its own YouTube channel. User generated gameplay helps promote the game by every one playing the game and some one else wants to be in the group. And GTA V has 1.9 million likes.

Easter homework: Independent case study research

Name of game: GTA V

Release date: 17 September 2013

Institutions behind the game (game studio/publisher): The developer is Rockstar North and the publishers are Rockstar Games.

Print

1. What print adverts were used to advertise the game? Find examples and post them on your blog.
2. What key conventions of print adverts can you find on the example you have chosen? Product name? The product name is Grand Theft Auto FIVE Font? I don't the font of the text Slogan? The game has no slogan Central image? The central image is 5 pictures showing the atmosphere, scene and area it also shows the type of people in the game and the characters your'll meet Colour? The colour scheme is bright blue and a warm orange on every where of the print advert, mostly its the time of day that made me choose it.3
3. Find three reviews for your game that were originally published in videogame magazines. Are they positive or negative about the game? Copy and paste one quote from each review. "After what feels like nine years of waiting (mainly because it really has been that long), we finally get to head back into San Andreas on a crime spree – and this time, there’s a set of GTA 5 trophies that this guide will help you get"-.Positive    "Rockstar has released a new GTA 5 patch designed to hit GTA Online cheaters squarely in their unscrupulous undergarments".- Positive and negative (positive for people who hate the cheaters and negative for the cheaters) "I’m not going to say too much about this so as not to spoil it, but safe to safe this is a pretty damn incredible GTA 5 stunt."- Positive
4. Did your game feature on any videogame magazine front covers? Find examples and explain why a front cover feature is so successful in promoting a game to its target audience.

Broadcast

1. Did your chosen game use a TV advert to promote the game? Embed it from YouTube if it did. GTA V has no TV ad. 
2. Is there a game trailer on YouTube? Embed it on your blog and explain why it is effective in promoting the game to its target audience. The trailer of the game is very effective because it looks more like a gangster movie and this made the audience more eager to buy the game.
3. Can you find any other broadcast features on the game - interviews, launch party events, video reviews, clips of the gameplay on YouTube etc. Write about how they effectively promote the game to its target audience. 

E-media

1. Visit your chosen game's official website. How does it attract and maintain the interest of its target audience? By showing new stuff on the game and that can make the audience buy it or try to earn it on the game.
2. Are there any creative or interesting aspects to the game's official website? Yes releasing that you can customise you online car and showing new sneak peaks of building that are coming soon and that may be a new that you can buy. 
3. Does the game have a YouTube channel? Yes it does have a YouTube channel called "Rockstar Games"
4. Can you find any examples of user-generated content on YouTube that players have created and uploaded from the game? Embed any examples on your blog.
5. How does user-generated content such as gameplay videos help to promote the game?
6. How many 'likes' has your chosen game's Facebook wall had? GTA V has 1054392 likes on facebook.
7. Choose five of the posts on the Facebook page's wall, screengrab them and explain how they appeal to the game's target audience.
8. What is your chosen game's Twitter hashtag? It is #GTAV
9. How did the campaign use Twitter to promote the game?
10. Can you find any other creative uses of e-media to promote the game? This might include hashtags, competitions, Instagram, user-generated campaigns or anything else that is designed to draw attention to the game.

Fifa 14 Case Study

Print

1. Find a FIFA14 print advert and describe how it promotes the game. This advert promotes the game (FIFA14) in many ways the most big one I think is that the took a picture of a Fifa game play as its central image.
2. What key conventions of print adverts can you find on the FIFA ad? The key conventions I can view on the is a central image, title of publication (FIFA14) and text underneath it saying that (IN STORES NOW)with a logo on the left side. Product name? The product is FIFA 14 Font? Slogan? This print advert has no slogan shown. Central image? The central image is a screen shot of the game play of FIFA 14 Colour? The colour of the 14 matches with the Barcelona kit by the colour scheme. Same with Real Madrid but with FIFA and their outfit.
3. Find three reviews for FIFA14 that were originally published in videogame magazines. Are they positive or negative about the game? Copy and paste one quote from each review.                                                    a. Guardian- 80/100- "The game's difference-maker is entirely on the pitch – that new movement system. In multi player especially, where the absence of an all-knowing AI sees imperfect humans make repeated mistakes, it leads to slightly clumsier, boggier, slower matches. All the same, the change is only incremental, and doesn't ruin the game by any means"- this review from the Guardian is positive."    b.  X-ONE Magazine UK- 80/100- "Learn the nuances then revel in the gorgeous results."   c. GamesRadar- 70/100- FIFA 14 requires more patience than most of its predecessors, and even when your patience is rewarded, it often feels like it's flattering to deceive. Slow and stodgy in midfield but dynamic and physical at either end of the pitch, it's possible that some might think this the best FIFA ever--but you'd be splitting hairs, not defences.
4. Why are magazine reviews effective in promoting the game to FIFA14's target audience? Because everyone reads magazine and people may think that if its good enough to be on a magazine then there good enough to play it. 
5. In your opinion, is print or e-media more effective in reaching the FIFA14 target audience? I honestly would think that E-Media is more effective than Print because people use technology a lot and then the trailer/game play can come up while playing a game or before a YouTube video  but then Print is mostly posters and billboards and people don't pay attention to that a lot.

Broadcast

1. Watch the FIFA14 TV advert on YouTube. How the does the advert attract an audience? The audience is attracted to the FIFA 14 advert because it has celebrities that we may now  i.e. DRAKE and Messi) and there may be some of our inspiration and  we can get attracted to the advert.
2. Why is Lionel Messi driving the van? Lionel Messi is driving a van because to show that he can be a normal person that plays FIFA 14 and a serious person ( i.e a celebrity)
3. How does the TV advert feature the FIFA14 brand? Font? Slogan? The slogan is "we are FIFA 14" Main star? The main star is Lionel Messi but they are other stars in the advert which are Gareth Bale and a celebrity who is DRAKE.
4. Why is there a combination of famous footballers, celebrities and regular people in the advert? Well there are a lot of types of people and it is mixed to show that the game is for every one not only regular people.
5. Watch the FIFA14 trailer on YouTube. How does it differ from the TV advert? Well the TV advert shows small amounts of game footage with people playing it but in the trailer it is more focused on the game play.
6. Why is the trailer effective in promoting the game? The trailer is very effective because it has game footage and information while the gameplay is playing to represent new skills.

E-media

1. Visit the FIFA14 website. How does it attract and maintain the interest of a FIFA14 fan? It attracts audience by showing people at different age, gender and raise.
2. How many 'likes' has the FIFA14 Facebook wall had? On the FIFA 14 facebook wall there are 2 million likes on it.
3. Choose five of the posts on the Facebook page's wall, screengrab them and explain how they appeal to the FIFA14 target audience.
4. Find three examples of celebrity/footballer promotion on the Facebook wall and write how they promote the FIFA14 brand.
5. What is the FIFA14 Twitter hashtag?
6. What is the FIFA14 Twitter account currently tweeting about? Find three recent tweets and explain why they would appeal to the FIFA14 target audience.
7. Can you find any examples of user-generated content on YouTube? This means YouTube videos of FIFA14 gameplay that players have created and uploaded themselves. Embed at least three videos on your blog. 

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Case study 2: Wii Party

General research

1. When was Wii Party released on the Nintendo Wii? Wii Party has the release date of 8th October  on 2010.
2. Which developer/institution created Wii Party? The developer of Wii party is ND Cube and Nintendo SPD Group No.4.
3. How many copies has the game sold since release? The money amount of copies sold of Wii party are 7.94 million.

Broadcast

1. What are the key conventions of a videogame TV advert? Some of the key conventions of Video games are, slogan, font and Title of Publication.What would you expect to see in most videogame TV adverts? The should have a release date, logo, platforms available on, gameplay and Slogan also Tile of Publication.
2. How many of the key conventions you have listed above appear in the Wii Party TV adverts? List them with specific details from the Wii Party TV adverts. The TV advert has a Ttile of Publication to tell you the game name so you can research about the game and find out some more about the game and also the platforms its available on, its of the top right and left at the time 2 minutes and 41 second. It has the logo to represent the game and if someone sees the game logo and like Wii party then may think that the game with the same logo is a good game then finally it has gameplay to show how the game is.
3. What is the typical setting for Wii Party TV adverts? Why is that setting used? The typical Wii party setting is in a family house and as a family game plus a game you can play with your friends when they come over to see you. 
4. How might the setting appeal to families? Because there is more one player and family isn't far from so you van play to every one in the house.
5. What celebrities do the adverts feature? The celebrities in the Wii party advert are a boy band called JLS.
6. What do you notice about the celebrities' costume and make-up? The celebrities in this advert are in there causal home cloths and also they are in there home to make the advert more realistic and to show its for friends and family.
7. Why do you think those particular celebrities were chosen? I think JLS is chosen specificity because they all are best friends and really close and the game is chosen to that type of audience for the game.
8. What do the celebrities suggest about the Wii Party target audience? I think they suggested that game is a really good game aimed for every one including the old.
9. What else can you learn about the Wii Party target audience from the TV adverts? Suggest a demographic profile: gender, age, social class etc. I think its for all gender more aimed at girls even though the advert has men in it and also its aimed for everyone but more to the ages 14-26 years of age also its for all raises.
10. What audience pleasures do the Wii Party TV adverts offer to viewers? Refer to Blumler and Katz's Uses and Gratifications theory when answering this question.
11. What examples of branding can you find in the Wii Party TV adverts - either for the game itself or Nintendo Wii?
12. Do you think the TV adverts were effective for promoting the Wii Party game? If a parent sees the advert and like the advert its a good way for the family too have some time together and for them bond together.

Print

1. Find a Wii Party review from a magazine or newspaper. What does the review suggest about the target audience for the game?The person is for family and friends to gather together and spend some quality time.
2. Is the review positive or negative about the game? Copy and paste one quote from the review to support this view.
   
3. Do you think magazine reviews are effective in promoting the game to Wii Party's target audience? Not really because when people find out the game the don't look at reviews they just look at YouTube gameplay videos and see what they think of it.

E-media

1. Visit the Wii Party website. How does it attract and maintain the interest of a Wii Party fan? By putting the same coulor scheme and people animation.
2. What do you notice about the people in the scrolling central image featured on the website? It shows friends playing a game and then family  because its for both friends and family.
3. How many times can you find the words 'friends' or 'family' used on the official website? Why do you think the website emphasises this aspect of the game? The words friends and family is show once on the website.
4. What is the colour scheme for the website? What does this suggest about the target audience? The colour scheme is bright colours that are in the rainbow and that may show a bit of a kid game.
5. Look at the 'Video Gallery' on the official website. What do the 'Invitation' videos suggest about the Wii Party target audience?
6. How many 'likes' has the Wii Party/Wii Party U Facebook wall had? Facebook / wii party has 11212 like.
7. How does the Wii Party Facebook wall cross-promote other Nintendo games? Find three examples and explain why they appeal to the Wii Party target audience.
8. Wii Party does not have such a strong presence on other social networking sites. Why do you think this is?
9. Which platform do you think is strongest in promoting Wii Party to its target audience - broadcast, print or e-media? Why? Broadcast because people are more online on the internet and an ad can come up on it while while searching but people don't look at news to find out details.

Target audience: Planetside 2

1. What is Planetside 2? Planetside 2 is an online multiplayer game that is free to play plus its a first person shooter game.
2. What genre does the game belong to? The genre of the game is Persistent Online Shooter and Sci-Fi
3. Planetside 2 developer/publisher: The developer and publisher are Sony Online Entertainment
4. When was it launched? This game was released on November 20. 2012
5. How does the gameplay work?As a player participates in productive activities, they will earn experience, which will increase their character's battle rank and reward them with certification points. As players gain experience, they will receive more certifications, allowing the player to unlock new abilities or items.
6. What are the six different player classes in the game? The classes are the Infiltrator is a sniper class, the Light Assault class The Combat Medic is a healing class, the Engineer class, the Heavy Assault class and finally the MAX class has a mobile armoured suit that allows them to take significant damage before dying.
7. What is the story or narrative to the game? Planetside 2 is a game with different teams (army) which are fighting for territory (land).

Business model

Now look at the section on the Planetside 2 business model.

1. How much does Planetside 2 cost to play? Planetside to is a game that is free to play in the internet.
2. What does a subscription offer to players? When you subscribe you get upgrades to guns, ammo and amour.
3. What can the in-game currency be used to buy?  With currency (money) you can buy guns, upgrades, health upgrades, amour and more. 
4. Why do some players dislike games in which users can buy additional weapons or health? Because they want it straight away not wait and earn it and maybe to show everyone that you got the best guns and amour.

The three factions

Summarise the three factions that players can join in the game:

The Terran Republic: The Vanu Sovereignty believes that only through the mysterious power of ancient technology can humanity truly evolve its next state of existence.

The Vanu Sovereignty: An authoritarian government that leverages military might to maintain strict control over the colonial citizens

The New Conglomerates: The New Conglomerate operates as a loosely organized band of highly effective freedom fighters, vehemently opposed to the stranglehold that the Terran Republic has on Auraxis.

Watch the recruitment videos again for Planetside 2:

The Terran Republic recruitment video

The Vanu Sovereignty recruitment video

The New Conglomerates recruitment video

Planetside 2: Target audience

Write a possible target audience demographic for Planetside 2 in general:

Gender/age/social class/education/employment/location etc.

Male 75% / Female 15%
Age: 12-25
Where they play: Computer or laptop either at or school
Education: People who are still being educated (High School/ Collage/ University)

Now write a target audience demographic for each faction from Planetside 2 – it will be similar to the overall target audience but think carefully about changes in age, education or employment:

The Terran Republic

12-24

High School/ Collage/ University

The Vanu Sovereignty

12-24

High School/ Collage/ University

The New Conglomerates

15-24

Collage/ University

Now use what you have learned about psychographic profiling to choose potential psychographic groups for each of the three factions:

The Terran Republic

Duty     Justice

Honour  Survival

Breathtaking  Tradition

The Vanu Sovereignty

Breathtaking      Adventure

Enlightenment   Intelligence

Strength           Truth

Wisdom           Freedom

The New Conglomerates

Freedom     Over
Oppression Payback
Fight           Rebels