Videogame advertising: Institution

Game developer: creates and designs game
Game publisher: manufactures the game, sells copies to retailers, pays for advertising and marketing.
Advertising agency: creates the marketing campaign for the game.
Regulator: gives the game a rating and addresses complaints or concerns. 

Research the following game developers/publishers:

Rockstar Games
Background: The year Rockstar was created was 1998 in New York City, New York, United States
Owner/founder: Take-Two Interactive is the owner and Sam Houser (President)
Dan Houser (Vice President)
Most successful games:The most successful games created by Rockstar are Grand Theft Auto (1997–present), Midnight Club, Max Payne, Manhunt, Red Dead, The Warriors, Bully and L.A. Noire 
Interesting fact about the institution:They had 300 million dollars to spend on GTA V and got that all back in pre orders.
EA (Electronic Arts)
Background: The year founded is 1982 found in a location of Redwood City, Redwood Shores, California, U.S.
Owner/founder: The founder of EA (Electronic Arts) is Trip Hawkins 
Most successful games: Fifa (all of them), Need For Speed (all of them), Sims and Mass Effects (all 3 of them)
Interesting fact about the institution: The gaming industry could be bigger than the Movie industry!

Zynga
Background: Its was created on July 2007 in San Francisco, California, US
Owner/founder: The founders of Zynga are Mark Pincus Eric Schiermeyer Michael Luxton Justin Waldron Kyle Stewart Scott Dale Steve Schoettler
Most successful games: Live Poker, Mafia Wars and YoVille
Interesting fact about the institution: Zynga, is named after chief executive Mark Pincus’s dog, who is now sadly dead, but lives on as the company mascot. Zynga’s logo is a dog, and it adorns nearly every wall of its sprawling offices.

Nintendo
Background: Nintendo is found on (September 23, 1889) on the date Kyoto, Japan
Owner/founder: The founder of Nintendo is Fusajiro Yamauchi
Most successful games: The most successful games of Nintendo are the Mario series, LEGO game series and the pokemon series.
Interesting fact about the institution: Nintendo is 121 Years Old, Nintendo makes its gaming rivals look like cheeky young upstarts. It was founded by Fusajiro Yamauchi on Sept. 23, 1889 as a company that made Japanese playing cards. While Sony's history dates back to 1946, Microsoft's 1975 inception makes it the baby of the trio.
Sony Computer Entertainment
Background: Sony was found on November 16, 1993 at Tokyo Japan
Owner/founder: The precedents of Sony are Andrew House (President and Group CEO) Shuhei Yoshida (President, Worldwide Studios) Shawn Layden (President and CEO, SCEA) Jim Ryan (President and CEO, SCEE)
Hiroshi Kawano (President and CEO, SCEJA)
Most successful games: The most successful games from Sony are  InFamous: Second Son, The Last of Us, DriveClub and Killzone 4: Shadow Fall 
Interesting fact about the institution: Sega might have released the first PlayStation, but Sony turned them down and some like the PlayStation 2 so much he changed his legal name to PlayStation 2.


Task 2: Advertising agencies

Look at the following advertising agency websites:

W+K Amsterdam

1. What do the letters stand for? W+K Amsterdam stands for Wieden + Kennedy Amsterdam.
2. What brands have W+K Amsterdam advertised? The brands that was been advertising, NIKE, One World Coco Cola and Tesco Mobile
3. In your opinion, what is the most creative campaign on their website? The most creative campaign on their website is Coco cola because its about multiculturalism of different people taking part in the World cup .
4. What video game campaigns have they created?
5. What additional information can you find out about the FIFA14 advertising campaign? The additional information I found out about the FIFA14 advertising campaign was that the rapper Drake promoted fifa14.

Rokkan

1. How long has the Rokkan advertising agency been around for? The Rokkan advertising agency has been around for 14 years.
2. Where is Rokkan based? Rokkan is based in New Jersey
3. What brands have Rokkan advertised? The brands that it has advertised is Feastivites,Wellpoint,True Blue,Shop House,Sharp and many more.
4. Why was Rokkan's campaign for the videogame 'Dishonored' so successful? The reason was Rokkan's campaign for the videogame 'Dishonored' so successful was becuase the name and idea of it stood out.It was a very unique idea. 
5. Who was the publisher for 'Dishonored'? The publisher for  'Dishonored' was   
   Bethesda softworks

Task 3: Regulatory bodies

PEGI

Visit the PEGI website and have a look around. 

Now click on the FAQ section of the website and answer the following questions:

1. What is PEGI and where is PEGI based? Pegi is a European Game Information is a European video game content rating system.
2. How does PEGI rate games?
3. What are the age classifications used by PEGI? The age classifications used by PEGI is  3+ 7+ 12+ 15+ 18+.
4. What are the seven aspects that PEGI look for when giving a game a rating (e.g. violence)? The seven aspects that PEGI look for when giving a game a rating (e.g. violence) is Swearing,violence,  fear/horror, sex, drugs, gambling
5. What is PEGI online? What does PEGI online regulate? PEGI online regulates regulates the content and suitability for games made and put online.

ASA

Visit the Advertising Standards Authority website and have a look around. 

Now click on the About section of the ASA website and answer the following questions:

1. What is the ASA's mission?
2. What are the ASA's values? To be:

   ·          Consistent and proportionate

   ·          Reliable and ethical

   ·          Fair and respectful to all

   ·          Accessible and helpful

   ·          Intelligent and thorough, but also timely and proportionate

   ·          Open and accountable, acting with integrity and never being afraid to admit when we’re wrong

   ·          An excellent team, inspiring excellence in each other

AIDA exercise: marketing a new game

Task 1
Summarise who might play the game and what platform they will play it on. Give it a title.
People who would want play the game are 7 - 12 year old kids who enjoy adventure and puzzle type games. The platforms that will be available for this game are PS3, PS4, XBOX ONE, XBOX 360 and Nintendo Wii U. The game name will be The Gifted One.

Task 2
Use AIDA to plan a 10 minute marketing campaign for the new game:
A: How will you create marketing materials that attract audience attention to the game?
To attract audience I will add a gameplay to the trailer which will be on (TV, YouTube and Phone App etc.) adverts which can get the audience attracted to the advert. I will also put the adverts on the bus and on the bus stop.

I: How will you generate audience interest?
When a person buys a game or a game with the same genre there will be a link to the side under related search and my game will be there then the audience can research about the game and buy it / pre order. And also in your local game store (e.g. Game) There will be a Thrilling gameplay poster on the window.

D: How will you stimulate audience desire to buy the game?
To desire the audience to buy the game we will release amazing demo's or trials and early game plays form IGN ( may make a celebrity play the game and people may want to buy it because they might be a fan of the celebrity ).

A: How will you promote audience action?

I will create my own Facebook page so everyone interested in the game can comment and ask questions, same as twitter but we will also update you (example when its coming out and if the released date has been shifted to a different time) and finally a YouTube channel to show gameplay, sneak peaks and new trailers.

Phone and tablet gaming

Phone and tablet gaming: tasks

Read this BBC News article about Candy Crush Saga. Answer the following questions:

1. How much money is Candy Crush Saga estimated to make each day from its users? Candy Crush is making  £610,000 a day from its user and that's $1,000,000.
2. How does it make this money? Candy Crush is making there money by add-ons, extra lives, access to higher levels and to advertised other games on there game.
3. How many people are estimated to have installed Candy Crush? Its estimated that 500 million people have installed the game.
4. Where do people play? People play the game on tablets, phones and androids
5. When was the game released? April 2012: Candy Crush released on Facebook then on November 2012: Released for iOS devices and finally December 2012: Launches on Android devices
6. When did it reach 500 million downloads? Candy Crush was released on November 2013 
7. Who is the typical Candy Crush gamer? 
8. What percentage of gamers have spent money on Candy Crush, buying in-app purchases etc.? 25% of the people who play the game buys, in-app purchases, add-ons ect. 
9. What percentage say they are addicted to the game? 30% of players on Candy Crush admit that they are addicted to the game.
10. What is your own experience of playing Candy Crush? Have you played it? Yes i have played the game but not much but i didn't pay for any add-ons lives etc. But i was nerved addicted to the song.  

Now read this Daily Mail article about Candy Crush addiction. What does it suggest about the target audience for the game?
The article suggest that there are more females players than males and they play to much of the game, plus it says that we spend a lot of more playing (by that i mean we pay for a lot of add-ons, lives and levels).

Extension task:
This report on mobile gaming has many important statistics regarding the mobile gaming market. Read it and summarise the key findings from each page. 

Film Pitch

The film is about a kid at Greenford High School selling drugs, but then one day it all gets taken by a gang so he has to go get it with his team. The genre of this film is Crime and Drama. A similar show to this is Top Boy and a target audience for this is for people aged 15 and above plus its more for the male gender because men are more into these films. The main characters in the film is Bilal (acted by Haseem Ali) and

1 DAY MOVIE THEORY

Todorov : Equilibrium
Equilibrium : The man comes out of prison
Disequilibrium : His old friend owes him money
New Equilibrium : He eventually the guy gets his money

Propp : Characters Types
Villain
Hero
Heroine

Barthes : Enigma and Action Codes

Enigma :                                      
 Who are they ?                    
Why did he go prison ?
How does he owe him money ?

Action Code :
-They are gang member.
-The have go to do with drugs or illegal stuff
-Someone is going to die

1 DAY

The trailer is from the movie 1 DAY.
The non white people in the movie are, brave, strong and criminals. The men in this movie are dangerous, criminals, fearless and they are thugs. The 2 friends are both villains to each other. A stereotypy for this trailer is that women cant be in gangs or thugs. Another stereotype is men are all living thug life. All of the people in the trailer black people. As you could see there is women in the trailer living as a thug, that will be different because mostly in gang movies the girls are sisters or girlfriends so the changed the idea of women being soft.

film

TASK 1:

The genre will be action and the setting will be in the school. There will be 5 characters in the trailer and poster. There will be 10 seconds worth of text on the screen to talk about whats going in the trailer and there will also be 20 seconds worth of clips on the movie.

Task 2:

My story is about one new kid coming to greenford high school. And a gang of kids (5 main characters) don't like him and they want to sort him out. That's when they plan to do something to him for the next day. Then he heard a rumour they are after him. Then he tried to protect himself. Then the battle start.

Task 3:

A 21st century action film in greenford high school where one kid come to greenford high school for the first time and when he goes to his first lesson (set 5 English) that's when the problems start. Everyone was not treating him right on his table. And he did nothing. So then the boys the group of boys decided teach him a lesson for the next day. Then he heard a rumour about them jumping him. So then he came prepared to school. With a shank. Then he took a wrong wrong to turn to the back of the school. And thats where the gang of boys was waiting for him (this happened during break time) then he ran into the crowd of boys in the mugers. Then split up. 1/5 gang of boys saw him run across the football pitch and chased him. Then he got away (then it became 4-5 period). And the boy attacked back by confusing them and tricking them. Then he started to win but when it came to the last one he got attacked and started to bleed. Then lucky for him teacher came. 2 days later the guy that kid never got was alone then he got SHANKED!!!!!

Task 4:

1) The log line: A new kid comes to greenford high school and a group of boys don't like him so now they are going to jump him.
2) Film Genre: Its genre because it has fights in the movie
3)
4)Target Audience: The target audience is 15
5)

Task 5: