Case study 2: Wii Party

General research

1. When was Wii Party released on the Nintendo Wii? Wii Party has the release date of 8th October  on 2010.
2. Which developer/institution created Wii Party? The developer of Wii party is ND Cube and Nintendo SPD Group No.4.
3. How many copies has the game sold since release? The money amount of copies sold of Wii party are 7.94 million.

Broadcast

1. What are the key conventions of a videogame TV advert? Some of the key conventions of Video games are, slogan, font and Title of Publication.What would you expect to see in most videogame TV adverts? The should have a release date, logo, platforms available on, gameplay and Slogan also Tile of Publication.
2. How many of the key conventions you have listed above appear in the Wii Party TV adverts? List them with specific details from the Wii Party TV adverts. The TV advert has a Ttile of Publication to tell you the game name so you can research about the game and find out some more about the game and also the platforms its available on, its of the top right and left at the time 2 minutes and 41 second. It has the logo to represent the game and if someone sees the game logo and like Wii party then may think that the game with the same logo is a good game then finally it has gameplay to show how the game is.
3. What is the typical setting for Wii Party TV adverts? Why is that setting used? The typical Wii party setting is in a family house and as a family game plus a game you can play with your friends when they come over to see you. 
4. How might the setting appeal to families? Because there is more one player and family isn't far from so you van play to every one in the house.
5. What celebrities do the adverts feature? The celebrities in the Wii party advert are a boy band called JLS.
6. What do you notice about the celebrities' costume and make-up? The celebrities in this advert are in there causal home cloths and also they are in there home to make the advert more realistic and to show its for friends and family.
7. Why do you think those particular celebrities were chosen? I think JLS is chosen specificity because they all are best friends and really close and the game is chosen to that type of audience for the game.
8. What do the celebrities suggest about the Wii Party target audience? I think they suggested that game is a really good game aimed for every one including the old.
9. What else can you learn about the Wii Party target audience from the TV adverts? Suggest a demographic profile: gender, age, social class etc. I think its for all gender more aimed at girls even though the advert has men in it and also its aimed for everyone but more to the ages 14-26 years of age also its for all raises.
10. What audience pleasures do the Wii Party TV adverts offer to viewers? Refer to Blumler and Katz's Uses and Gratifications theory when answering this question.
11. What examples of branding can you find in the Wii Party TV adverts - either for the game itself or Nintendo Wii?
12. Do you think the TV adverts were effective for promoting the Wii Party game? If a parent sees the advert and like the advert its a good way for the family too have some time together and for them bond together.

Print

1. Find a Wii Party review from a magazine or newspaper. What does the review suggest about the target audience for the game?The person is for family and friends to gather together and spend some quality time.
2. Is the review positive or negative about the game? Copy and paste one quote from the review to support this view.
   
3. Do you think magazine reviews are effective in promoting the game to Wii Party's target audience? Not really because when people find out the game the don't look at reviews they just look at YouTube gameplay videos and see what they think of it.

E-media

1. Visit the Wii Party website. How does it attract and maintain the interest of a Wii Party fan? By putting the same coulor scheme and people animation.
2. What do you notice about the people in the scrolling central image featured on the website? It shows friends playing a game and then family  because its for both friends and family.
3. How many times can you find the words 'friends' or 'family' used on the official website? Why do you think the website emphasises this aspect of the game? The words friends and family is show once on the website.
4. What is the colour scheme for the website? What does this suggest about the target audience? The colour scheme is bright colours that are in the rainbow and that may show a bit of a kid game.
5. Look at the 'Video Gallery' on the official website. What do the 'Invitation' videos suggest about the Wii Party target audience?
6. How many 'likes' has the Wii Party/Wii Party U Facebook wall had? Facebook / wii party has 11212 like.
7. How does the Wii Party Facebook wall cross-promote other Nintendo games? Find three examples and explain why they appeal to the Wii Party target audience.
8. Wii Party does not have such a strong presence on other social networking sites. Why do you think this is?
9. Which platform do you think is strongest in promoting Wii Party to its target audience - broadcast, print or e-media? Why? Broadcast because people are more online on the internet and an ad can come up on it while while searching but people don't look at news to find out details.