- What is Planetside 2? Planetside 2 is an online multiplayer game that is free to play plus its a first person shooter game.
- What genre does the game belong to? The genre of the game is Persistent Online Shooter and Sci-Fi
- Planetside 2 developer/publisher: The developer and publisher are Sony Online Entertainment
- When was it launched? This game was released on November 20. 2012
- How does the gameplay work?As a player participates in productive activities, they will earn experience, which will increase their character's battle rank and reward them with certification points. As players gain experience, they will receive more certifications, allowing the player to unlock new abilities or items.
- What are the six different player classes in the game? The classes are the Infiltrator is a sniper class, the Light Assault class The Combat Medic is a healing class, the Engineer class, the Heavy Assault class and finally the MAX class has a mobile armoured suit that allows them to take significant damage before dying.
- What is the story or narrative to the game? Planetside 2 is a game with different teams (army) which are fighting for territory (land).
Business model
Now look at the section on the Planetside 2 business model.
- How much does Planetside 2 cost to play? Planetside to is a game that is free to play in the internet.
- What does a subscription offer to players? When you subscribe you get upgrades to guns, ammo and amour.
- What can the in-game currency be used to buy? With currency (money) you can buy guns, upgrades, health upgrades, amour and more.
- Why do some players dislike games in which users can buy additional weapons or health? Because they want it straight away not wait and earn it and maybe to show everyone that you got the best guns and amour.
The three factions
Summarise the three factions that players can join in the game:
The Terran Republic: The Vanu Sovereignty believes that only through the mysterious power of ancient technology can humanity truly evolve its next state of existence.
The Vanu Sovereignty: An authoritarian government that leverages military might to maintain strict control over the colonial citizens
The New Conglomerates: The New Conglomerate operates as a loosely organized band of highly effective freedom fighters, vehemently opposed to the stranglehold that the Terran Republic has on Auraxis.
Watch the recruitment videos again for Planetside 2:
Planetside 2: Target audience
Write a possible target audience demographic for Planetside 2 in general:
Gender/age/social class/education/employment/location etc.
Male 75% / Female 15%Age: 12-25
Where they play: Computer or laptop either at or school
Education: People who are still being educated (High School/ Collage/ University)
Now write a target audience demographic for each faction from Planetside 2 – it will be similar to the overall target audience but think carefully about changes in age, education or employment:
The Terran Republic
12-24
High School/ Collage/ University
The Vanu Sovereignty
12-24
High School/ Collage/ University
The New Conglomerates
15-24
Collage/ University
Now use what you have learned about psychographic profiling to choose potential psychographic groups for each of the three factions:
The Terran Republic
Duty Justice
Honour Survival
Breathtaking Tradition
The Vanu Sovereignty
Breathtaking Adventure
Enlightenment Intelligence
Strength Truth
Wisdom Freedom
The New Conglomerates
Freedom Over
Oppression Payback
Fight Rebels
Oppression Payback
Fight Rebels
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