Easter homework: Independent case study research

Name of game: GTA V

Release date: 17 September 2013

Institutions behind the game (game studio/publisher): The developer is Rockstar North and the publishers are Rockstar Games.

Print

1. What print adverts were used to advertise the game? Find examples and post them on your blog.
2. What key conventions of print adverts can you find on the example you have chosen? Product name? The product name is Grand Theft Auto FIVE Font? I don't the font of the text Slogan? The game has no slogan Central image? The central image is 5 pictures showing the atmosphere, scene and area it also shows the type of people in the game and the characters your'll meet Colour? The colour scheme is bright blue and a warm orange on every where of the print advert, mostly its the time of day that made me choose it.3
3. Find three reviews for your game that were originally published in videogame magazines. Are they positive or negative about the game? Copy and paste one quote from each review. "After what feels like nine years of waiting (mainly because it really has been that long), we finally get to head back into San Andreas on a crime spree – and this time, there’s a set of GTA 5 trophies that this guide will help you get"-.Positive    "Rockstar has released a new GTA 5 patch designed to hit GTA Online cheaters squarely in their unscrupulous undergarments".- Positive and negative (positive for people who hate the cheaters and negative for the cheaters) "I’m not going to say too much about this so as not to spoil it, but safe to safe this is a pretty damn incredible GTA 5 stunt."- Positive
4. Did your game feature on any videogame magazine front covers? Find examples and explain why a front cover feature is so successful in promoting a game to its target audience.

Broadcast

1. Did your chosen game use a TV advert to promote the game? Embed it from YouTube if it did. GTA V has no TV ad. 
2. Is there a game trailer on YouTube? Embed it on your blog and explain why it is effective in promoting the game to its target audience. The trailer of the game is very effective because it looks more like a gangster movie and this made the audience more eager to buy the game.
3. Can you find any other broadcast features on the game - interviews, launch party events, video reviews, clips of the gameplay on YouTube etc. Write about how they effectively promote the game to its target audience. 

E-media

1. Visit your chosen game's official website. How does it attract and maintain the interest of its target audience? By showing new stuff on the game and that can make the audience buy it or try to earn it on the game.
2. Are there any creative or interesting aspects to the game's official website? Yes releasing that you can customise you online car and showing new sneak peaks of building that are coming soon and that may be a new that you can buy. 
3. Does the game have a YouTube channel? Yes it does have a YouTube channel called "Rockstar Games"
4. Can you find any examples of user-generated content on YouTube that players have created and uploaded from the game? Embed any examples on your blog.
5. How does user-generated content such as gameplay videos help to promote the game?
6. How many 'likes' has your chosen game's Facebook wall had? GTA V has 1054392 likes on facebook.
7. Choose five of the posts on the Facebook page's wall, screengrab them and explain how they appeal to the game's target audience.
8. What is your chosen game's Twitter hashtag? It is #GTAV
9. How did the campaign use Twitter to promote the game?
10. Can you find any other creative uses of e-media to promote the game? This might include hashtags, competitions, Instagram, user-generated campaigns or anything else that is designed to draw attention to the game.