Videogame advertising: Institution

Game developer: creates and designs game
Game publisher: manufactures the game, sells copies to retailers, pays for advertising and marketing.
Advertising agency: creates the marketing campaign for the game.
Regulator: gives the game a rating and addresses complaints or concerns. 

Research the following game developers/publishers:

Rockstar Games
Background: The year Rockstar was created was 1998 in New York City, New York, United States
Owner/founder: Take-Two Interactive is the owner and Sam Houser (President)
Dan Houser (Vice President)
Most successful games:The most successful games created by Rockstar are Grand Theft Auto (1997–present), Midnight Club, Max Payne, Manhunt, Red Dead, The Warriors, Bully and L.A. Noire 
Interesting fact about the institution:They had 300 million dollars to spend on GTA V and got that all back in pre orders.
EA (Electronic Arts)
Background: The year founded is 1982 found in a location of Redwood City, Redwood Shores, California, U.S.
Owner/founder: The founder of EA (Electronic Arts) is Trip Hawkins 
Most successful games: Fifa (all of them), Need For Speed (all of them), Sims and Mass Effects (all 3 of them)
Interesting fact about the institution: The gaming industry could be bigger than the Movie industry!

Zynga
Background: Its was created on July 2007 in San Francisco, California, US
Owner/founder: The founders of Zynga are Mark Pincus Eric Schiermeyer Michael Luxton Justin Waldron Kyle Stewart Scott Dale Steve Schoettler
Most successful games: Live Poker, Mafia Wars and YoVille
Interesting fact about the institution: Zynga, is named after chief executive Mark Pincus’s dog, who is now sadly dead, but lives on as the company mascot. Zynga’s logo is a dog, and it adorns nearly every wall of its sprawling offices.

Nintendo
Background: Nintendo is found on (September 23, 1889) on the date Kyoto, Japan
Owner/founder: The founder of Nintendo is Fusajiro Yamauchi
Most successful games: The most successful games of Nintendo are the Mario series, LEGO game series and the pokemon series.
Interesting fact about the institution: Nintendo is 121 Years Old, Nintendo makes its gaming rivals look like cheeky young upstarts. It was founded by Fusajiro Yamauchi on Sept. 23, 1889 as a company that made Japanese playing cards. While Sony's history dates back to 1946, Microsoft's 1975 inception makes it the baby of the trio.
Sony Computer Entertainment
Background: Sony was found on November 16, 1993 at Tokyo Japan
Owner/founder: The precedents of Sony are Andrew House (President and Group CEO) Shuhei Yoshida (President, Worldwide Studios) Shawn Layden (President and CEO, SCEA) Jim Ryan (President and CEO, SCEE)
Hiroshi Kawano (President and CEO, SCEJA)
Most successful games: The most successful games from Sony are  InFamous: Second Son, The Last of Us, DriveClub and Killzone 4: Shadow Fall 
Interesting fact about the institution: Sega might have released the first PlayStation, but Sony turned them down and some like the PlayStation 2 so much he changed his legal name to PlayStation 2.


Task 2: Advertising agencies

Look at the following advertising agency websites:

W+K Amsterdam

1. What do the letters stand for? W+K Amsterdam stands for Wieden + Kennedy Amsterdam.
2. What brands have W+K Amsterdam advertised? The brands that was been advertising, NIKE, One World Coco Cola and Tesco Mobile
3. In your opinion, what is the most creative campaign on their website? The most creative campaign on their website is Coco cola because its about multiculturalism of different people taking part in the World cup .
4. What video game campaigns have they created?
5. What additional information can you find out about the FIFA14 advertising campaign? The additional information I found out about the FIFA14 advertising campaign was that the rapper Drake promoted fifa14.

Rokkan

1. How long has the Rokkan advertising agency been around for? The Rokkan advertising agency has been around for 14 years.
2. Where is Rokkan based? Rokkan is based in New Jersey
3. What brands have Rokkan advertised? The brands that it has advertised is Feastivites,Wellpoint,True Blue,Shop House,Sharp and many more.
4. Why was Rokkan's campaign for the videogame 'Dishonored' so successful? The reason was Rokkan's campaign for the videogame 'Dishonored' so successful was becuase the name and idea of it stood out.It was a very unique idea. 
5. Who was the publisher for 'Dishonored'? The publisher for  'Dishonored' was   
   Bethesda softworks

Task 3: Regulatory bodies

PEGI

Visit the PEGI website and have a look around. 

Now click on the FAQ section of the website and answer the following questions:

1. What is PEGI and where is PEGI based? Pegi is a European Game Information is a European video game content rating system.
2. How does PEGI rate games?
3. What are the age classifications used by PEGI? The age classifications used by PEGI is  3+ 7+ 12+ 15+ 18+.
4. What are the seven aspects that PEGI look for when giving a game a rating (e.g. violence)? The seven aspects that PEGI look for when giving a game a rating (e.g. violence) is Swearing,violence,  fear/horror, sex, drugs, gambling
5. What is PEGI online? What does PEGI online regulate? PEGI online regulates regulates the content and suitability for games made and put online.

ASA

Visit the Advertising Standards Authority website and have a look around. 

Now click on the About section of the ASA website and answer the following questions:

1. What is the ASA's mission?
2. What are the ASA's values? To be:

   ·          Consistent and proportionate

   ·          Reliable and ethical

   ·          Fair and respectful to all

   ·          Accessible and helpful

   ·          Intelligent and thorough, but also timely and proportionate

   ·          Open and accountable, acting with integrity and never being afraid to admit when we’re wrong

   ·          An excellent team, inspiring excellence in each other