Fifa 14 Case Study

Print

1. Find a FIFA14 print advert and describe how it promotes the game. This advert promotes the game (FIFA14) in many ways the most big one I think is that the took a picture of a Fifa game play as its central image.
2. What key conventions of print adverts can you find on the FIFA ad? The key conventions I can view on the is a central image, title of publication (FIFA14) and text underneath it saying that (IN STORES NOW)with a logo on the left side. Product name? The product is FIFA 14 Font? Slogan? This print advert has no slogan shown. Central image? The central image is a screen shot of the game play of FIFA 14 Colour? The colour of the 14 matches with the Barcelona kit by the colour scheme. Same with Real Madrid but with FIFA and their outfit.
3. Find three reviews for FIFA14 that were originally published in videogame magazines. Are they positive or negative about the game? Copy and paste one quote from each review.                                                    a. Guardian- 80/100- "The game's difference-maker is entirely on the pitch – that new movement system. In multi player especially, where the absence of an all-knowing AI sees imperfect humans make repeated mistakes, it leads to slightly clumsier, boggier, slower matches. All the same, the change is only incremental, and doesn't ruin the game by any means"- this review from the Guardian is positive."    b.  X-ONE Magazine UK- 80/100- "Learn the nuances then revel in the gorgeous results."   c. GamesRadar- 70/100- FIFA 14 requires more patience than most of its predecessors, and even when your patience is rewarded, it often feels like it's flattering to deceive. Slow and stodgy in midfield but dynamic and physical at either end of the pitch, it's possible that some might think this the best FIFA ever--but you'd be splitting hairs, not defences.
4. Why are magazine reviews effective in promoting the game to FIFA14's target audience? Because everyone reads magazine and people may think that if its good enough to be on a magazine then there good enough to play it. 
5. In your opinion, is print or e-media more effective in reaching the FIFA14 target audience? I honestly would think that E-Media is more effective than Print because people use technology a lot and then the trailer/game play can come up while playing a game or before a YouTube video  but then Print is mostly posters and billboards and people don't pay attention to that a lot.

Broadcast

1. Watch the FIFA14 TV advert on YouTube. How the does the advert attract an audience? The audience is attracted to the FIFA 14 advert because it has celebrities that we may now  i.e. DRAKE and Messi) and there may be some of our inspiration and  we can get attracted to the advert.
2. Why is Lionel Messi driving the van? Lionel Messi is driving a van because to show that he can be a normal person that plays FIFA 14 and a serious person ( i.e a celebrity)
3. How does the TV advert feature the FIFA14 brand? Font? Slogan? The slogan is "we are FIFA 14" Main star? The main star is Lionel Messi but they are other stars in the advert which are Gareth Bale and a celebrity who is DRAKE.
4. Why is there a combination of famous footballers, celebrities and regular people in the advert? Well there are a lot of types of people and it is mixed to show that the game is for every one not only regular people.
5. Watch the FIFA14 trailer on YouTube. How does it differ from the TV advert? Well the TV advert shows small amounts of game footage with people playing it but in the trailer it is more focused on the game play.
6. Why is the trailer effective in promoting the game? The trailer is very effective because it has game footage and information while the gameplay is playing to represent new skills.

E-media

1. Visit the FIFA14 website. How does it attract and maintain the interest of a FIFA14 fan? It attracts audience by showing people at different age, gender and raise.
2. How many 'likes' has the FIFA14 Facebook wall had? On the FIFA 14 facebook wall there are 2 million likes on it.
3. Choose five of the posts on the Facebook page's wall, screengrab them and explain how they appeal to the FIFA14 target audience.
4. Find three examples of celebrity/footballer promotion on the Facebook wall and write how they promote the FIFA14 brand.
5. What is the FIFA14 Twitter hashtag?
6. What is the FIFA14 Twitter account currently tweeting about? Find three recent tweets and explain why they would appeal to the FIFA14 target audience.
7. Can you find any examples of user-generated content on YouTube? This means YouTube videos of FIFA14 gameplay that players have created and uploaded themselves. Embed at least three videos on your blog. 

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