Homework: final case study research

The name of the game is Grand Theft Auto 5 (GTA 5) now the release date of the game is September 17th 2013  and the Institutions behind the game is Rockstar North, Rockstar Games. The gaming platforms it is available on are (e.g. PS4, PC, Wii etc.): is PS3, PS4, XBOX 360 and finally X BOX ONE.

Print:

 The print adverts toadvertised the game are Billboards, bus, posters and on bus stops but the one underneath are magazine.The key conventions of the poster is that this front cover is successful in the promotion of this game because, many people who don’t know about this game will then have heard about this game and will be able to explore more about the game and maybe buy the game because of what they have read about it. The 3 quotes of the review of the game are 1) "It's the most dense, intricate Grand Theft Auto city yet, and it's only a quarter of the map" and finally 2)  "MISSIONS RANGE FROM CAR CHASES TO ELABORATE JAMES BOND-STYLE STUNTS" 

Broadcast

 No my chosen game did not have any TV advert to promotethe game GTA V. (The embed is not working for the game trailer) The trailer is very effective to the target audience by promoting the game into a more of a american gangster movie with a mix of mordern features (like new cars) or old features (old cars) and this makes the audience want to buy the game more.
Can you find any other broadcast features on the game - interviews, launch party events, video reviews, clips of the gameplay on YouTube etc. Write about how they effectively promote the game to its target audience.

E-media

The offical game website attracts the audience by showing screenshot of gameplay of new add ons to make the person to buy the new stuff to show off to the friends. And that is very creative game because it makes them spend there money more and more. Plus the game dont have its own YouTube channel. User generated gameplay helps promote the game by every one playing the game and some one else wants to be in the group. And GTA V has 1.9 million likes.